A beautiful logo is critical to business success, especially in a profession as competitive as the landscaping. Here are three ways an excellent corporate identity will help your company succeed.
1. Big Logos Make Great First Impressions
Before your salesman knocks at the door, before his truck stops, and even before you call, potential customers think about your logo when choosing who to trust.
Stuetz Wayne, founder of the gardening Sodfather in White Plains, NY, which includes as a first impression gives them an advantage. "People are always asking for a shirt with my logo on it. Logo me is very memorable, and once a person has seen, it is hard to forget."
When people can basically take account of their logo, which have a competitive advantage.
2. Attracting new customers
Your customers will see hundreds of logos and know one day, a nice logo when they see it. By sending the right message to potential customers, your logo helps them choose the competition.
The Lawn Rangers in Pearland, Los Angeles, have seen the fruits of a nice logo. "When customers first see the logo on our spreadsheet, the trucks and the website, we feel beautiful," said co-owner of Aaron O'Donley. "And unless there is something you can show potential clients to persuade their expectations are met, will become the competition. Our logo helps to persuade."
3. Stand out from your competition
Flip through the phone book and you'll quickly see that potential customers have lots of options landscaping company. You'll also notice only logos stand out among the crowd. Differentiating yourself from the competition is critical to winning the battle for customers.
The Lawn Rangers do it with color. Instead of the usual green and blue, which use a warmer color scheme that stands out. Original makes use of colors, words, shapes and fonts can set your logo apart from the rest.
4. Keeping loyal customers
Lovely service is the key to keeping customers. But what happens when a competitor moves in trucks with bright, clean cut employees, a professional look and promises to match your service? If the picture is not so beautiful now, your customers may be tempted to try the competition.
Do not put your business in this position. "A great logo convince high-end customers looking for a loyal relationship in the long run to select the next man, probably around the corner," adds Stuetz.
5. Gaining confidence with professionalism
What convinces people to select a landscaping business, established over a couple of children with lawn mowers? Often it is the professionalism of the company.
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