Google is an advertising company

Strategic Media Net GILL promotion firm states the obvious: Google is an advertising company.

The title says it all. Google is a marketing firm. But do people believe? The difference between the public image of Google (engineers who provide free services) and its focus on real business (marketing) represents a major challenge for SEO professionals. Sets the perception that we are trying to "game" of noncommercial service when the truth is that we are trying to put our customers with the right foot in a relationship that is the company running on both sides - but in a side (web site owners and content providers) generate the value that gives the other (Google) a viable business model at all. So how can a white hat SEO professionals to clarify this?

Finding Common Ground to Google. . .

White hat search engine optimization companies and Google have one thing in common: the desire to add value to the content. Google's model is based on revenue piggybacks on the content - the better the content, the best of Google Adwords and Adsense ads convert. If a search term or the site appears the spam, users will leave.
Strategic SEO efforts depend on the content. They would like to be novel, well written, beautiful and clear, all with the agenda of driving visitors to the objectives of our clients - sales, information capture, etc SEO focused content need not be the enemy of the search quality and when done right, it is not. In explaining this to customers - and the generation of content to a backup - is a great way to the position of SEO professionals as playing fair.

. . . And begging to differ

Unfortunately, clashes occur when Google and SEO to create different definitions of quality content. For all their innovation, ideal world of Google seems to have its roots in the mid-90s Web: mostly a lot of non-commercial, hobby-driven sites where no one has a profit motive. . . with the exception of Google, which, presumably, lace each site workhorse contextual ads that lead to other commercial destinations, invisible. Google has no interest in seeing someone in your e-commerce store or the main form of organic search, except through them.

Even then, some people might be behind this, because it sounds like a user-centric owner - but it is not. The Web is a commercial for the intention organic. Shopping and doing business are essential parts of the user experience for everyone. That means that commercial content is quality content because people are looking for. That is great news for Web-based businesses and making them targets for organic search. . . not make Google much money as in the case has come to the same location, click through a commercial.

Google may not be directly monkey commercial sites - that would make people lose faith in its search engine - but sometimes, out of their way to gaining ground in the organic search dangerous for business. This is a double-edged sword for the SEO. On the one hand, it is one of the reasons why companies need our help, but on the other, remove the uglier side of Google.

Google is not the Net Police
Think about paying to run a blog. Google selling links is not necessary unless you use the nofollow tag (which liaises transmit any authority or "juice" relationship with the linked site). Sounds sensible, right? But what if I can send free samples to a blogger who likes and links without "sterilize" the link? Do not assume that the hoax - say it right out and says it has free stuff. Google may not take the number of blogger search at the curb because they did not follow the ethical standards of marketing (they did), but by an appeal to a nebulous idea of "quality" - and take into account are the product reviews people are seen to, millions of times a day. Google owns, does not enforce an ethical position, does not add value to the user.

It does, however, about a tactic that works a heck of a lot Google ads. Google has no interest in promoting it. Why? Google is a marketing firm.

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