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If you are a small business owner, you probably can not imagine running your business without a website. And if you want to own a successful company, you must have a really great web site. This means that before you do anything else, get off your target audience, the purpose of the website, your budget, design, navigation and content.

Just take all this as you go along will result in an average website does not work correctly for you. Follow these eight keys as you create a great website that becomes the space between success and failure of your business.

1. Know your purpose. Before doing anything else, get off the purpose of your site. The purpose is the foundation of everything else, including the text content, navigation, and search the design. It is the purpose of your site to educate? To generate leads? For the calculation? To make sales? If you ignore define their purpose at first, then the rest of your effort is in vain.

2. Know your budget. Be clear about exactly what to do with the budget you have and then make the most appropriate way you can afford.

3. Know How to design. pretty pictures are wonderful, but most preferred search engines treat the sites you go easy on the graphics and focus instead on the text. Minimalism is the way forward in creating your website.

4. Know your audience. Who are you rally to attract to your site? Take this information and design a website that will appeal to that audience.

5. Learn how to create a good navigation. If your site is difficult to navigate or is decreasing racket with graphics and text, your visitors will leave as soon as they arrive. If your website does not make sense for a visitor, if there are too many or too few link, or is too difficult to get around your site, visitors will be lost left and right. A great rule of thumb is that you should not take a visitor more than three clicks to get anywhere in your website.

6. Know your content. Your website must contain a good amount of keywords - rich text in order to get high SERP. But its contents should not give the impact that has been sitting at his computer all day trying to find ways to get in just a few more keyword. Still be relevant, clear and well written, in order to appeal to the human who visit your website.

7. Learn how to build it. Who will build your site? Are you going to do it yourself or going to hire a web design company to do it for you? Your budget will go a long way to the direction of answering this question, but remember you get what you pay. Finding a compromise between what you can afford and what you really need in a website.

8. Know How to Market. Believe it or not, people will not only appear on your website once it is. In fact, your site must be only part of your overall marketing strategy that includes information about your company print ads sponts television and radio. If you're not sure how to go about marketing your business, seek the advice of a professional internet marketing that can help you figure out where to go once your website is running.

A well - designed, referring site is key to a successful business, but unless you've put a lot of thought, energy, creativity in creating your website, you will not see any results.

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